The Missed Call Tax
Every call you miss is a job you lose.
You didn't become a tradesperson to sit by the phone. You're on a roof, under a sink, in a loft — doing the work. But while you're busy, your phone rings. And rings. And goes to voicemail.
That customer? They called the next person on Google.
The Brutal Truth
78% of customers who can't reach a tradesperson immediately will call a competitor.
30 minutes is the average VA callback time. By then, the job is gone.
£1,000s lost every month by tradespeople who don't capture weekend and evening leads.
"The first person to answer the phone gets the job. That's just how it works."
HOW DELIA WORKS
Set it up once. Let it run forever.
We don't just switch DelIA on.
We build it around your trade, your diary, and the way you work.
Then it runs — quietly, professionally, every single day.
📞 Delia answers the call Your dedicated UK number rings. Delia picks up — every time, on the first ring. Customers hear a warm, professional voice. Not a robot. Not a menu. A real conversation.
📋 Asks all the right questions. Delia knows your trade. It asks for postcode, job type, urgency, access details — everything you need to know before you ever call back. No vague messages. No missing information.
📸 Requests photos via SMS. After the call, Delia sends the customer a follow-up text asking for photos of the job. You see exactly what you're walking into — before you commit to anything.
📅 Books the appointment. Based on your diary rules, Delia books the job, confirms the time with the customer, and fires a reminder closer to the date. No ghosting. No no-shows.
✅ You confirm in batches You get a clean summary of every job captured. Review them on your terms — in the van, over a brew, end of day — and confirm the ones you want. No chasing. No mess.
Simple by design so your customers feel looked after
from the first ring.
FEATURES
Not a chatbot. A proper phone presence.
Delia speaks. It listens. It asks the right questions in the right order — just like a great receptionist would.
Except it never calls in sick, never takes a lunch break, and never has an off day.
🕐 Always available — 24/7, 365 Customers call on evenings, weekends, bank holidays. Most tradespeople miss those calls. Delia doesn't. Every lead captured. Every opportunity protected.
🎙️ Real voice, not a robot Delia has a warm, human-sounding voice with a custom personality designed for your trade. Customers don't feel like they've hit an automated system — they feel like they've reached a professional business.
📋 Structured job capture Every call ends with a clean, consistent job record: name, number, postcode, job type, urgency level, access notes. No more scribbled notes. No more "I think he said SW something."
📸 Photo collection via SMS After every call, Delia texts the customer a link to upload photos. You see the leaking pipe, the fuse board, the cracked wall — before you've even quoted. Fewer surprises. Better jobs.
📅 Appointment booking & reminders Delia books according to your diary rules. Confirmations go out automatically. Reminders are sent before the appointment. The customer is kept in the loop without you lifting a finger.
🔁 Batch confirmation for you Instead of dealing with every call one by one, Delia queues everything up. You review and confirm on your schedule — not theirs. You stay in control.
🇬🇧 Dedicated UK number You get your own UK phone number as part of the service. Give it out on Google, Checkatrade, your van — anywhere. It's yours. Delia answers it.
⚙️ Built for your trade Plumber, electrician, builder, heating engineer — the call flow, the questions, the language are all customised for how your trade actually works. Not a generic system bolted onto your business.
Getting in Touch
Tell us how your phone works today.
We’ll show you how it could work tomorrow.